Every business can be profitable with a content marketing strategy
Digital marketing, content marketing, content strategy are synonymous with Write Wing Media. If your online business lacks a thoughtfully constructed content strategy, you will go nowhere. With the world getting increasingly digital, everyone wants all the products and services at their doorstep. In such a scenario, creating a sticky online identity is crucial to the very survival of your business.
Content Marketing does two things brilliantly:
- You get to know what product/service is resonating with the audience, so you don’t get outdated.
2. You can pivot if things go wrong.
However, how does one come to know about your business? Even if you are selling stuff on online marketplaces, such as Amazon, Etsy, Shopify, or Flipkart? That’s where having a reliable content strategy in your digital marketing arsenal comes in handy.
Write Wing Media, my content marketing firm, helps you with all of this and more. While our expertise is in content marketing, we do have partners who can take care of your web design, branding, email marketing, and SEO needs. Though we are not a full service digital marketing firm, we do offer everything under one roof, because today is the age of collaboration. We have teamed up with the best in the business to help you overcome all your digital issues, so you can focus on your core competencies.
So what is content marketing, really?
1. It tells people what you offer.
2. It educates people on why your product/service is better than others.
But how does it do that? Won’t your product/service brochure do the same?
No one will trust you unless you demonstrate your authority in the space. Therefore, content marketing will create the ‘ACD approach’ of Awareness, Consideration and Decision to converting leads into paying patrons.
Awareness: Create a buzz around your product or service. If you are offering an online digital vault where people can store all their important documents, content marketing will create a series of high quality blog posts revolving around cyber safety, retirement planning, digital vaults, and so on. The idea is to make people aware of online safety and financial succession planning. Some of the tactics used in marketing to create awareness include blog posts, social media, media mentions, and so on.
Consideration: At this stage, you get people to sample your free trials, reply to feedback, and even compare competing services/products. This stage is about making people ‘consider’ your offer, give it the benefit of doubt. And you can make your sales spiel through webinars, newsletters, emails, case studies, product information, and so on.
Decision: At this stage, it’s straight out sales with demos, shopping carts, discounts, and special sales promotions with sticky landing pages, webinars, and targetted email marketing.
But how do you get people to notice you first?
For any business to gain search engine traffic, you need a higher domain authority. And that reputation is built over time through a good content strategy that ranks your blog posts higher than your competition. This means, not only should you write content that is the most updated and original, but also better than the best on the web.
To get to this stage, you not only need to hire the best writers, researchers, editors, and proofreaders, but also wait it out. It took influencer Adam Enfroy almost two years to rank his blogs on Page 1 of Google. The upshot? The more difficult the keyword, the more time and patience you need. And he did not just wait. Adam constantly updated his blog posts, and made them the most comprehensive on the web. Google likes things that are highly informative, most comprehensive, and immensely shareable. Any article that is a listicle or belongs to the ‘how to’ category wins immediate search engine recommendation. And that’s what Adam did with all his blog posts. Today, his blog posts rank on Page One of Google for thousands of high-traffic keywords that are fetching him tons of money through affiliate income, sponsorship, ads, workshops, ebooks, and product sales, among others.
Let us be your Adam who will showcase your best product or service. Get a strategy call now. If you have a website, you can even get it analysed for free. If you want to write guest posts for ‘link juice’ and establish your thought leadership, write for us.
The possibilities are endless at Write Wing Media, a content writing services company in Bangalore that works with clients around the world. Check out our website to know more.
